Urban Scenography - Scenografia Urbana





Urban Scenography - Scenografia Urbana

“The most effective way to design public places is to think like a common person; often, people who “use” a city's systems are probably very different from those that design them. They have different motivations and different levels of familiarity with the city, its places, its functions. The best thing to do is to put ourselves in their shoes in order to get a proper idea of what others see and what they need.”


The integrated system project

The project has overcome the issue of responsibility  and management  fragmentation through an interdisciplinary and cross-sectoral approach.  The analysis of each element has always been carried forward   in its overall context, i.e. the analysis of the facades’ system required the analysis of  both the wiring and lighting system, the analysis of the color and materials of the coatings and the analysis of the protrusions of the shop windows. As for the billboards or road signs invasiveness’s issue, we have been faced with the need to recover or restore the road stones or with the problem of a better understanding of the place. The study of the place led us to the maps and routes’ solution and made ​​us interact with the touristic and commercial promotion of the city. The computerized system of information could not disregard the land registry of public assets and the construction of land registry has been crucial to the analysis of the issue as a whole.  At the same time, the computerization of this land registry will be essential for the management and maintenance of public property, in the context of sustainable development.


A sustainable model

Cities are heterogeneous, big, complex and full of people who interact with one another, go to work, visit or simply pass by.  Like a forest or a garden,  if neglected or left to their destiny, they grow in an uncontrolled manner and tend to fulfill its immediate needs.  A city without rules, control and maintenance becomes a subject that develops in a disorderly and costly manner in economic, social and environmental issues’ terms and therefore is not sustainable. The  project  has taken this into account in offering a different model.


A city must be open, easy and affordable for those who live there or for those who want to visit it.  It must be open to business, to living and exploration. Easy to reach, easy to follow, easy to understand. A city must be accessible: no group of people should stay out of what it offers.


The project also aimed at dealing with another problem related to sustainable development, i.e. the economic resources.

A possible model, in addition to maintaining and protecting its architectural and artistic heritage, must seek economic resources for its maintenance and to guarantee its citizens and future generations the possibility to meet their needs. The enhancement of a city’s heritage goes in this direction.  If protected and maintained, this value can be sold in the international market and  it can attract investment and resources thereby contributing to the economic growth of the city.

Urban Scenography - Scenografia Urbana
Urban Scenography - Scenografia Urbana




Urban Scenography - Scenografia Urbana

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